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07 Jul 2017




Reassessing the Relationship between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought

by Lisa Dühring

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Reassessing the Relationship between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought Lisa Dühring
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Reassessing the Relationship between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought
Your Web browser is not enabled for JavaScriptPart of Springer NaturePart of Springer NatureSupportAll rights reservedThis book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fieldsDotted+Journal+%28Dot+Grid+Floral+Notebook%29Buy this book eBook 29.99 price for United Kingdom (gross) Buy eBook ISBN 978-3-658-18034-8 Digitally watermarked, DRM-free Included format: PDF ebooks can be used on all reading devices Immediate eBook download after purchase Softcover 37.99 price for United Kingdom (gross) Buy Softcover ISBN 978-3-658-18033-1 Free shipping for individuals worldwide Usually dispatched within 3 to 5 business days

> # Public relations--Philosophy a schema:Intangible ; schema:name "Public relations--Philosophy"en ;E-mail Message: I thought you might be interested in this item at Title: Reassessing the Relationship between Marketing and Public Relations : New Perspectives from the Philosophy of Science and History of Thought Author: Lisa Duhring Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint : Springer VS, 2017>a schema:Place ; dcterms:identifier "gw" ;Please enter the messageHer research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communicationRead this book on SpringerLink Download Preface 1 PDF (63.3 KB) Download Sample pages 2 PDF (266.8 KB) Download Table of contents PDF (75.4 KB)05-11-2017,06:45 PM #1 kenuit9x View Profile View Forum Posts Private Message Pro Member Join Date Jan 2015 Posts 192,909 Reassessing the Relationship between Marketing and Public Relations Lisa Dühring, "Reassessing the Relationship between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought" English ISBN: 3658180331 2017 336 pages PDF 2 MB Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical levelFind more libraries Librarian? Claim your library to Reassessing the Relationship between Marketing and Public Relations : New Perspectives from the Philosophy of Science and History of Thought Author: Lisa Duhring Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint : Springer VS, 2017Be the first

Reviews User-contributed reviews Add a review and share your thoughts with other readersrating: ( reviews)> # PHILOSOPHY--Reference a schema:Intangible ; schema:name "PHILOSOPHY--Reference"en ;She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of thetwentieth century by differentiating key phases of development and evaluating current research approaches61)

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9 records for Lisa Duehring.Lisa Sawyer Thomas is on Facebook. Join Facebook to connect with Lisa Sawyer Thomas and others you may know. Facebook gives people the power to share and.Lisa Dhring University of Leipzig, Germany Abstract The article deals with the current status of public relations (PR) as a scientific disciplineView Lisa Duehring's profile for company associations, background information, and partnerships. Search our database of over 100 million company and executive profiles.Werner Sss / Ansgar Zerfa / Lisa Dhring Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation Grundlagen, Fallstudien und empirische
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